Chief Marketing Officer

Brandon Poe

About

About Brandon

Brandon brings over 20 years of expertise in digital publishing and brand marketing, specializing in storytelling, strategic processes, and leadership development. Throughout his career, he has honed a unique ability to help individuals and brands articulate their stories, while creating scalable systems that enable marketing teams to execute those narratives effectively. A seasoned strategist, he excels at guiding creative teams to navigate and thrive within complex corporate environments, with particular expertise in the e-commerce and real estate sectors. As a fractional Chief Marketing Officer, Brandon has partnered with some of the most influential private equity businesses in the industry.

Notable collaborations include work with Liberty Media, the powerhouse behind Formula One Group, Sirius XM, Live Nation Entertainment, and Bodybuilding.com. Beyond his work with Liberty Media, Brandon has also collaborated with Lions Gate Entertainment Corp and Warner Bros. Enterprises, where he played a pivotal role in helping studios forge strategic partnerships.

Listings

Featured Listings

HANDPICKED PROPERTIES CURATED JUST FOR YOU.

$3,750,000

938 E Chardie Rd.

Boise, ID

Courtesy of Keller Williams Realty Boise, Keller Williams Realty Boise 208-672-9000.

4 Beds 5 Baths 5,610 Sqft

$2,399,000

768 E Orion Dr

Boise, ID

Courtesy of Keller Williams Realty Boise, Keller Williams Realty Boise 208-672-9000.

5 Beds 5 Baths 4,476 Sqft

$827,000

419 N Avenue E

Boise, ID

Courtesy of Ralston Group Properties, LLC, Ralston Group Properties, LLC 208-850-7638.

4 Beds 2 Baths 2,690 Sqft

$859,000

2856 S. Wise Way

Boise, ID

Courtesy of The Agency Boise, The Agency Boise 208-900-6960.

4 Beds 3 Baths 2,260 Sqft

$1,295,000

2595 S Greenwood Cir

Boise, ID

Courtesy of Keller Williams Realty Boise, Keller Williams Realty Boise 208-672-9000.

4 Beds 3 Baths 2,545 Sqft

$899,900

2616 W Neff St

Boise, ID

Courtesy of Keller Williams Realty Boise, Keller Williams Realty Boise 208-672-9000.

3 Beds 3 Baths 2,339 Sqft

$2,499,999

25 S Regina

Boise, ID

Courtesy of Finding 43 Real Estate, Finding 43 Real Estate 208-377-2999.

3 Beds 3 Baths 3,271 Sqft

$949,900

501/503 N 26th St

Boise, ID

Courtesy of Keller Williams Realty Boise, Keller Williams Realty Boise 208-672-9000.

4 Beds 3 Baths 1,889 Sqft

$1,398,000

1414 N 8th St

Boise, ID

Courtesy of Amherst Madison, Amherst Madison 208-391-2391.

4 Beds 3 Baths 2,614 Sqft

$965,300

4328 W Edgemont St.

Boise, ID

Courtesy of Stolfo Real Estate, Stolfo Real Estate 208-484-2560.

4 Beds 3 Baths 2,758 Sqft

$1,250,000

3964 W Quail Hill Court

Boise, ID

Courtesy of Keller Williams Realty Boise, Keller Williams Realty Boise 208-672-9000.

5 Beds 3 Baths 4,431 Sqft

$829,900

3255 W Moore Street

Boise, ID

Courtesy of Amherst Madison, Amherst Madison 208-391-2391.

3 Beds 4 Baths 1,928 Sqft

$1,400,000

410 W Sand Dune Ln

Boise, ID

Courtesy of Silvercreek Realty Group, Silvercreek Realty Group 208-377-0422.

4 Beds 3 Baths 2,853 Sqft

$930,000

690 S Granite Way

Boise, ID

Courtesy of Price Real Estate, Inc., Price Real Estate, Inc. 208-232-4663.

4 Beds 3 Baths 3,505 Sqft

$975,000

3130 N 24th

Boise, ID

Courtesy of Lowes Flat Fee Realty A Homezu Partner, Lowes Flat Fee Realty A Homezu Partner 208-386-2992.

4 Beds 4 Baths 2,799 Sqft

$869,900

4235 E Trekker Rim

Boise, ID

Courtesy of Keller Williams Realty Boise, Keller Williams Realty Boise 208-672-9000.

3 Beds 4 Baths 2,403 Sqft

$1,799,900

4814 W Roberts Rd

Boise, ID

Courtesy of Presidio Real Estate Idaho, Presidio Real Estate Idaho 208-344-7477.

5 Beds 4 Baths 4,450 Sqft

$800,000

3701 W Crescent Rim Drive Unit 406

Boise, ID

Courtesy of Group One Sotheby's Int'l Realty, Group One Sotheby's Int'l Realty 208-287-5000.

2 Beds 2 Baths 2,176 Sqft

$899,000

3103 S Old Hickory Way

Boise, ID

Courtesy of John L Scott Downtown, John L Scott Downtown 208-345-0322.

5 Beds 4 Baths 3,167 Sqft

$899,900

1515 N 16th St

Boise, ID

Courtesy of Marathon Realty of Idaho, Marathon Realty of Idaho 208-985-3174.

3 Beds 2 Baths 1,900 Sqft

$1,199,000

1526/1524 S Lincoln Ave

Boise, ID

Courtesy of Amherst Madison, Amherst Madison 208-391-2391.

5 Beds 4 Baths 3,017 Sqft

$980,000

1806 W Washington St

Boise, ID

Courtesy of Keller Williams Realty Boise, Keller Williams Realty Boise 208-672-9000.

4 Beds 3 Baths 2,158 Sqft

$1,285,000

2272 W Winter Camp Dr

Boise, ID

Courtesy of Silvercreek Realty Group, Silvercreek Realty Group 208-377-0422.

5 Beds 4 Baths 4,424 Sqft

$2,675,000

2432 S Globe Lane

Boise, ID

Courtesy of Amherst Madison, Amherst Madison 208-391-2391.

4 Beds 5 Baths 5,055 Sqft

Discover our carefully selected collection of standout homes, prime investments, and exceptional properties across Idaho's Treasure Valley. At THG, we leverage our market expertise to highlight listings that align with your goals—whether buying, selling, or investing. Explore these featured options and let us guide you to the perfect match with seamless support and maximum value.

BROWSE ALL LISTINGS

Reviews

SUCCESS STORIES

Hear from the people who’ve experienced the THG difference—whether buying, selling, or developing, our clients know they’re in capable hands.

"We purchased an Eagle Luxe storage unit through THG. The whole process went very smoothly and Christian resolved any concerns or questions that we had in a very timely fashion. He was very patient with us during the whole transaction and made sure that we purchased a unit the met our needs. We would… Read MoreRead Less

"Chris is a wonderful realtor. We needed to buy a home on short notice, and he made himself available to show us many homes and offered a lot of good advice for first-time buyers. He and his team took care of everything and made the process as seamless and stress-free as possible. Thank you Chris & T… Read MoreRead Less

"I recently relocated to Boise and found THG through Instagram. I found Elliot’s videos to be incredibly informative and helpful so I reached out in regards to buying a property. I worked with Christian since we both have prior military background. We started working together a couple months before m… Read MoreRead Less

"I found Elliot’s page on Instagram when looking at Boise area. I’m so glad I decided to contact THG. Once we moved to town we met Christian at the THG office and knew it would be a great fit. He was very helpful, responsive and helped us find our dream home. Their team including preferred brokerage … Read MoreRead Less

"Update: I am shocked after seeing the properties this weekend that an Open House was held. First, the open house was held before the agreed upon listing date of Dec.22. We were surprised to receive AN EMAIL about the open house (no phone call, my husband had no idea). Secondly, the properties neede… Read Mored to be cleaned to present well and the one with the open house was presented in a EMBARRASSING manner. SHAMEFUL! And potentially damaging as you only have one chance at a first impression! Take the feedback as you will, I truly gave an update because it was SHOCKING to me an open house was held. Christian was a signed representative of my property who conducted a showing of the properties in a manner that was clearly beyond un-professional. I hope this feedback is truly helpful as I do really enjoy the Instagram channel. God bless! —————————————————————————— From the beginning of working with me and my Husband, Christian Koenig NEVER even Gave me a professional phone call. He didn’t call prior to emailing me requesting my signatures, he didn’t call after. Something I have never experienced with any other realtor I’ve ever worked with. I have gone from being a First time home buyer with my small family to a multi family home buyer who loves real estate. As I handle nearly all of the legal documentation for our Household and our company, it was from the get go it was a demeaning experience. When I asked to reduce the multi family term from the standard 6 months to 3 months he told me hard NO over text (why call me?). My HUSBAND then had to ask for a “middle ground” of 4 months which Christian AGREED to. I LOVE having to ask my husband to negotiate with another business professional on my behalf, really is the best. Treating every client (key word: client) with respect whether they have a 500k single family or around a million in multiple listings is business ethics. You had the option of not taking the properties but CHOSE to. I get it in the age of flashy instagram, realtors are celebrities and obviously deserve to be recognized as such. While I’ll be cleaning the properties myself, as Christian couldn’t even get that simple task hired out, I will humbly remember my beginnings as a young woman and be taking my listings to a realtor willing to pick up the phone and you know call me." Read Less

"Found THG on Instagram (as I am not from Boise) and asked if they would be interested in listing TWO investment properties in Nampa, Idaho. A duplex and a 4/2, combine value of 1M. As an REI investor with nearly double digit transactions in the last 24 months, I have never been less impressed with … Read Morethe overall service and experience from a real estate “profesional” — specifically Christian Koenig. i did not reach out to work with Christian, I was assigned to him. Our initial Web meeting took place on October 27 and my target listing date was December 22. From the initial encounter, Christian drug his feet and his POOR communication led to a BAD experience that only got WORSE. Both properties had a small list of items that needed to be repaired — I live out of the area I figured that a competent and professional Realtor could properly coordinate and communicate everything that needed to be done. For example, Christian had a flooring guy (1 man show) come over and give an estimate which I immediately approved — yet because the guy was just heading out on Thanksgiving vacation he attempted to put off the job till after Christmas until I pushed hard for him to have the job done. Even after he completed replacing the carpet, I am then informed that the linoleum in the bathroom needs to be replaced, BUT he is unable to complete the work for whatever reason (sounds like the flooring guy just didn’t want to do it)… so last minute it’s now MY problem as Christian has NO resource aside from someone his colleague came up with last minute, that wanted 2,000 for $700-1000 job, max (materials cost $175). Additionally, Christian had various “handyman list items” that needed to be done, but did not offer any handyman or resource to be able to complete them. Although he said he had a cleaning person and a yard guy, his poor communication made it very difficult for us to know what we were coordinating and complete the things that needed to be done. There were no prices shared on the yard or cleaning person, and Christian in the end demanded we pay him directly on Venmo, not allowing us to pay the service directly ($400 for a small yard cleanup). Christian did not even walk the property before the professional photos were scheduled, and no one told me that the oven glass door had broken, so the listing photos had a broken appliance — and even though apparently the house still needed additional cleaning, Christian then asked to list the property three days early to take advantage of the weekend buyers…. Still, apparently he had still not yet walked to the property to see that it was not ready for open house. Christian never even told us he was holding an open house. Even from simple touch points like calling the wife before emailing her to sign things, or actually returning a phone call day of when a client leaves you a message… simple things, you’d think… In the end, Christian thought it was a GOOD idea to argue, and continue to call me back 2 times after I told him WE ARE DONE, Continuing to blame me for the “bad experience.” Even though I had a GOOD phone call with whoever answers their main line, in the end, I was not even given the respect of a phone call from any professional from THG. Only an email offering to terminate the contract, which we gladly signed immediately. -- Update from Response -- There was ZERO profanity used, unttil your Agent persistently called me back -- AFTER I told him we were done working together. To then call the client back incessantly, is NOT proper conduct -- as I clearly told Christian that the MANY times he dropped the ball, I wanted to work with someone different on his team (as I had no choice being contracted to THG, but to offer another team member take over). Christian THEN called me back TWO TIMES within 1 minute, while he knew I stepped away from Family Time, continuing to harass me, and then YES I FIRED HIM WITH PROFANE LANGUAGE. His conduct was BEYOND UNPROFESSIONAL. Your PR Reply is dishonest and inaccurate." Read Less

"Christian K. is top notch, highly recommend!"

"I do not have enough positive things to say about Christian Koenig. From both buying my new house and selling my previous house it was a fantastic experience. I’ve known Christian for a couple of years now and as a person he is an amazing friend. He knew I was in an interesting situation being self… Read MoreRead Less

View All Reviews

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Whether you're buying, selling, developing, or exploring a career in real estate, we're just a message away. Reach out and let us know how we can help.

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Chief Marketing Officer

Brandon Poe

About Brandon

HANDPICKED PROPERTIES CURATED JUST FOR YOU.

SUCCESS STORIES

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